Technology has opened up the world and created opportunities to earn money either from completely new ventures such as freelancing, or by building a traditional business online. The bold will adopt technology and learn how to ride on it to fatten their wallets.
Before you think of online business you first must Know who your target audience is, who you are seeking to influence and understand that the audience goes beyond the customer. You’re looking to build a community of people – peers, influencers and opinion leaders.
All these people are assets to your business in different ways. What messages appeals to your target audience? How do you connect with them and engage them? Your aim is to give them value and not just focused on trying to sell something.
you need to begin with a clear goals and focus on them. Don’t do your business as one beating around the bush; without clarity, without plan and no road map. Dont carry yourself like a hawker at the street corner who is desperate to sell goods to anyone and everyone.
Once you are clear who your target market is, focus on connecting with the right people and building relationships with them. Converting visitors to your online shop to paying customers takes time so be consistent and patient.
If you act desperate to make a sale you might end up not attracting anyone and people will try to avoid you or put you off